Before Domino's reinvented its pizza, it refocused its promise on what it made it famous originally - delivery in 30 minutes or less. To improve the customer experience Domino's launched the BFD (Big Fantastic Deal) Pizza Builder and Pizza Tracker on Dominos.com.
Users could instantly create their dream pizza, name their creation and register it for others to order. The Pizza Tracker was the perfect complement to BFD. It let users track the status of their order, step by step, in real time, down to who put the pizza in the oven and who was delivering it to their door.
The moment the tracker started the extra 30 minutes of their day started for them to use wisely!
Winner of One Show Interactive Gold and Best of the Decade Finalist, Cannes Silver Cyber Lion, LIA Silver award, Clio Silver and Bronze, and Creativity Top 5.
In addition to the BFD Builder and Pizza Tracker, I oversaw the UX and design of the Domino's TiVo ordering application. You know, before smart phones were a thing and you needed to order pizza directly through your TV.